Safaricom PLC has introduced B-Live, a new time-based internet offering that charges customers for access in hourly blocks rather than data consumed. This innovative plan, priced at KSh20 for one hour, KSh50 for three hours, or KSh150 for six hours, aims to provide continuous browsing and cater to cost-sensitive users.

• Mobile data is now Safaricom's second-largest revenue driver, reaching KSh78.5 billion in FY2025.
• Fawzia Ali-Kimanthi, Chief Consumer Business Officer at Safaricom PLC, stated the product puts control back in customers' hands.
• Safaricom's market share slid to 63.3% in March 2025, down from 65.7% six months prior.