Safaricom has introduced a new time-based internet data package, moving away from traditional megabyte-based bundles. This initiative, dubbed “B-Live,” allows customers to access the internet for specific durations rather than being limited by data volume.

• The new data package offers internet access for hours, not in MBs or GBs.
• Safaricom’s CEO, Peter Ndegwa, stated that B-Live is about "putting the power back in the hands of our customers."
• This innovation aims to benefit youth, creators, and hustlers who need reliable internet without data consumption worries.