More than 100 international filmmakers are in Kenya to shoot the highly anticipated Bollywood film SSMB29, starring Priyanka Chopra, following a Ksh20 million deal to use Kenya’s diverse landscapes as primary filming locations.

• Kenya secured a Ksh20 million deal for the film, with 95% of its African scenes shot across locations like Maasai Mara, Naivasha, Samburu, and Amboseli.
• The renowned filmmaker, writer, and director S.S. Rajamouli is leading a 120-member crew, and the production team expects the movie to premiere in over 120 countries, reaching an audience of more than one billion people.
• The project is set to inject significant funds into Kenya’s economy by utilizing local talent, hospitality services, and logistics providers, further solidifying the country’s position as a premier destination for film.