Quality Meat Packers (QMP), a Kenyan meat processor, is expanding its export operations into Gulf Arab states and the Democratic Republic of Congo (DRC). This move involves significant partnerships to introduce halal-processed meat products to new international markets.

• QMP signed deals with Lulu Hypermarket and Nesto Group in the Gulf, and Kin Marché supermarkets in the DRC.
• Managing Director Diamond Velji emphasized placing a Kenyan brand on the global stage.
• The expansion into the Gulf targets countries including the UAE, Saudi Arabia, Qatar, Kuwait, Oman, and Bahrain, leveraging the region's nearly 85 percent food import dependency.
• Entry into the DRC through Kin Marché will focus on expanding into Kinshasa, a city with over 15 million inhabitants.
• QMP's product line includes halal-certified beef, lamb, mutton, and chicken, along with value-added products like cubes and samosas, catering to health-conscious and brand-aware consumers.