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Originally published by The Kenyan Wall Streetbusiness
September 24, 2025
3h ago
M-Pesa Upticks as Airtel Money Plateaus, Users Hit 47M in June 2025
M-Pesa market share edged up to 90.9% in June 2025, its first rise in six quarters, as Airtel Money held at 9.1% with 47M users...
✨ Key Highlights
Kenya's mobile money market saw a stabilization in the quarter ending June 2025, with Safaricom’s M-Pesa slightly increasing its market share while Airtel Money plateaued.
- M-Pesa now commands 90.9% of subscriptions, a marginal rise from 90.8% in March, while Airtel Money maintained its highest level yet at 9.1%.
- The Communications Authority of Kenya (CA) data indicates overall mobile money subscriptions are nearing 47 million.
- Safaricom is investing US$309 million to upgrade M-Pesa to a cloud-native platform, aiming to improve reliability and expand services.
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