Samsung has announced the expansion of the Samsung Art Store, adding 15 new artworks from the esteemed Tate collection. This partnership integrates masterpieces directly into homes, further democratizing access to world-class art.

• The new collection includes iconic modern masters such as Henri Matisse, Salvador Dalí, Mark Rothko, and Roy Lichtenstein, the first pop art artists on the store.
• Highlights feature Roy Lichtenstein's “Whaam!”, Henri Matisse’s “The Snail,” and Jackson Pollock’s “Yellow Islands.”
• The Art Store is available across the 2025 Samsung TV lineup, including QLED TVs, and the award-winning The Frame and The Frame Pro.
• Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics, stated this expansion supports the "irreplaceable experience of seeing art in person."