Kenya plans to diversify its tourism offerings beyond traditional wildlife safaris to boost economic growth and create jobs, according to Deputy President Kithure Kindiki. This strategy includes leveraging non-traditional attractions and improved infrastructure.

• The tourism sector is projected to contribute Sh1.2 trillion to the economy and create 1.7 million jobs by 2025.
• Kindiki, representing President William Ruto at the 2025 Magical Kenya Travel Expo, highlighted opportunities like desert safaris and astro-tourism.
• Increased Kenya Wildlife Service entry fees for national parks, effective October 1, have drawn criticism from tour operators due to short notice, with fees for Amboseli and Lake Nakuru now Sh2,025, and Nairobi National Park Sh1,350.