Kenya's tourism sector is experiencing impressive growth, with international arrivals nearing 2.4 million in 2024, representing a 15% increase from 2023 and generating Sh452 billion ($3.5 billion) in revenue. However, Deputy President Kithure Kindiki notes Kenya still lags behind African tourism giants like Egypt and South Africa.

• Kenya aims to attract 5.5 million annual visitors by 2027 and boost sector earnings to Sh1 trillion, according to Tourism Cabinet Secretary Rebecca Miano.
• The World Travel and Tourism Council projects Kenya's tourism sector will contribute Sh1.2 trillion ($9.3 billion) to the economy this year and support 1.7 million jobs.
• To boost competitiveness, Kindiki urged intensifying marketing, attracting investment, diversifying offerings beyond wildlife safaris, and operationalizing bilateral air service agreements for intra-African tourism.