Kenya is rallying Africa to develop a resilient tourism sector, emphasizing innovation and investment to capitalize on the continent's strong recovery in global tourism. This initiative is being highlighted at the 15th Magical Kenya Travel Expo in Nairobi.

• Africa accounts for approximately 10 percent of global tourist arrivals but attracts less than 4 percent of investment in the sector.
• The Magical Kenya Travel Expo has attracted 6,500 delegates from 40 countries.
• Rebecca Miano, Kenya’s cabinet secretary for tourism and wildlife, noted the integration of the expo with the Africa Tourism Investment Forum to channel capital into the sector.