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October 7, 2025
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Safaricom’s True Value Hits KSh 1.1 Trillion, 16 Times Its Financial Profit

Safaricom’s True Value Hits KSh 1.1 Trillion, 16 Times Its Financial Profit

Safaricom’s 2025 Sustainable Business Report reveals a KSh 1.1 trillion True Value, 16 times its profit. This highlights..

✨ Key Highlights

Safaricom's "True Value," encompassing its economic, social, and environmental impact, has reached an impressive KSh 1.1 trillion, as detailed in its latest Sustainable Business Report 2025. This figure is 16 times greater than the company's financial profit, highlighting its extensive societal contributions beyond monetary gains.

  • Safaricom contributed KSh 809 billion to Kenya's GDP in FY25 and sustained over 1.3 million jobs.
  • CEO Dr. Peter Ndegwa emphasized sustainability as a business imperative, with the company aiming to become Africa’s leading purpose-led technology company by 2030.
  • The societal value generated by M-PESA grew by 17% to KSh 407 billion, significantly increasing financial access for customers.
  • Safaricom planted over 830,000 trees in FY25, moving towards its Net Zero by 2050 ambition, and reduced fraud cases by 87% through AI-driven systems.

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Safaricom Launches VybCall and Reports KSh 1.1 Trillion 'True Value'; Sanlam Kenya Debuts Digital Pension Platform - October 2025

Safaricom has launched VybCall, Kenya's first Video Ring Back Tone (VRBT) service, in partnership with Huawei. This new service, which is now live, allows users to replace audio ringtones with video clips and operates on Safaricom's VoLTE network. In a separate announcement from its Sustainable Business Report 2025, Safaricom stated its "True Value," which encompasses its economic, social, and environmental impact, has reached KSh 1.1 trillion. This figure is noted as being 16 times greater than the company's financial profit. Meanwhile, Sanlam Kenya has also launched a new tech-driven service called Sanlam Akiba Plus. This mobile-first pension platform is designed to simplify and democratize retirement savings for individuals and businesses in Kenya.

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