Safaricom Launches VybCall and Reports KSh 1.1 Trillion 'True Value'; Sanlam Kenya Debuts Digital Pension Platform - October 2025

Safaricom has launched VybCall, Kenya's first Video Ring Back Tone (VRBT) service, in partnership with Huawei. This new service, which is now live, allows users to replace audio ringtones with video clips and operates on Safaricom's VoLTE network. In a separate announcement from its Sustainable Business Report 2025, Safaricom stated its "True Value," which encompasses its economic, social, and environmental impact, has reached KSh 1.1 trillion. This figure is noted as being 16 times greater than the company's financial profit. Meanwhile, Sanlam Kenya has also launched a new tech-driven service called Sanlam Akiba Plus. This mobile-first pension platform is designed to simplify and democratize retirement savings for individuals and businesses in Kenya.