Safaricom’s VybCall Replaces Your Boring Ringtone with Video (ONLY on ANDROID!)
Safaricom launched VybCall, a video ringtone service to succeed Skiza, but it's only available on select phones for now...
✨ Key Highlights
Safaricom, in partnership with Huawei, has launched VybCall, Kenya's first Video Ring Back Tone (VRBT) service, allowing users to replace traditional audio ringtones with short video clips. This new service, based on Safaricom's VoLTE network, is now live and aims to provide a new revenue stream for the company and monetization opportunities for content creators.
- VybCall is currently available only on a limited range of Android smartphones, including Safaricom Neon series, select Samsung, OPPO, and Xiaomi Redmi A series devices.
- Kenya is the first country in Africa to introduce a mainstream VRBT service.
- The service is built on the legacy of Skiza, which already boasts over nine million subscribers and generates KES 7.58 billion annually.
- Huawei and China Mobile have a similar VRBT platform running since 2016, serving over 400 million users and generating more than $1.5 billion in revenue.
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Part of the Day's Coverage
Safaricom Launches VybCall and Reports KSh 1.1 Trillion 'True Value'; Sanlam Kenya Debuts Digital Pension Platform - October 2025
Safaricom has launched VybCall, Kenya's first Video Ring Back Tone (VRBT) service, in partnership with Huawei. This new service, which is now live, allows users to replace audio ringtones with video clips and operates on Safaricom's VoLTE network. In a separate announcement from its Sustainable Business Report 2025, Safaricom stated its "True Value," which encompasses its economic, social, and environmental impact, has reached KSh 1.1 trillion. This figure is noted as being 16 times greater than the company's financial profit. Meanwhile, Sanlam Kenya has also launched a new tech-driven service called Sanlam Akiba Plus. This mobile-first pension platform is designed to simplify and democratize retirement savings for individuals and businesses in Kenya.
