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Originally published by The Standard BusinessOctober 9, 2025
6h ago
Tourism stakeholders urged to tap new tourism trends
Tourism players have been urged to repackage different tourism products according to the demands of different age groups and locations where the travelers come from...
✨ Key Highlights
Kenyan tourism stakeholders are urged to adapt their offerings to attract Gen Z tourists, a demographic characterized by longer trips and virtual work. This call comes as the industry recognizes the need to repackage products to meet the unique demands of different age groups and traveler origins.
- The core message emphasizes repackaging tourism products for various age groups and locations, specifically tailoring to Gen Z's distinct travel patterns.
- The discussion took place during the Essence of Africa 2025 conference at the Diamonds Malindi, involving tourism players and international tourism agents.
- Research indicates that Gen Z travelers often embark on significantly longer trips and leverage virtual work arrangements, moving away from traditional office models.
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