Kenya is strategically expanding its export portfolio beyond traditional products to include high-demand herbs and spices, targeting the lucrative European market. This move is driven by a global shift towards sustainable and natural health remedies, opening new trade opportunities for the East African nation.

• Kenya aims to diversify its export earnings, reducing reliance on commodities like tea, coffee, and cut flowers, which currently constitute a significant portion of its exports, with cut flowers alone bringing in Sh72.1 billion (about US$835 million) in 2024.
• The Kenyan Embassy in Belgium is spearheading this initiative, working with Kenyan agripreneurs and European distributors to promote quality and traceability of products like ginger, turmeric, and lemongrass.
• The initiative aligns with Europe's Green Deal and consumer preferences for natural ingredients, positioning Kenya at the forefront of sustainable agricultural trade in the food, cosmetic, and pharmaceutical sectors.