Mobile phones dominate e-commerce access as computer use lags
NAIROBI, Kenya, Jan 8 - A majority of Kenyans are accessing e-commerce platforms through mobile phones, with desktop computers playing a minimal role, Kenya breaking news | Kenya news today |..
✨ Key Highlights
Mobile phones are the primary method Kenyans use to access e-commerce platforms, far outstripping desktop computer usage, reflecting a strong mobile-first digital economy. This trend is supported by high smartphone penetration in the country, despite overall e-commerce engagement remaining relatively low.
- 71.3 percent of users access e-commerce platforms via mobile phones, compared to just 7.5 percent using desktop computers.
- The data comes from the latest Consumer Satisfaction Survey by the Communications Authority of Kenya (CA).
- Smartphone penetration surpassed 80 percent last year, driving the growth of digital services in Kenya.
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