Airtel ranked ahead of Safaricom on affordability
NAIROBI, Kenya, Jan 8 - Airtel has emerged as the most preferred mobile network in Kenya on affordability, beating larger rivals including Safaricom, Kenya breaking news | Kenya news today |..
✨ Key Highlights
A new survey by the Communications Authority of Kenya (CA) reveals that Airtel is the top choice for affordability among Kenyan mobile users, surpassing rivals including Safaricom. This comes amid concerns about high mobile data and voice costs in Kenya compared to neighboring countries.
- 47.1 percent of respondents prefer Airtel for affordable services, according to the CA Customer Satisfaction Survey.
- Safaricom, the market leader, ranked lowest in affordability preference at just 19.6 percent.
- Kenya's data costs range from $0.84 to $2.25 per gigabyte, higher than in countries like Ghana ($0.61) and Somalia ($0.63).
- Quality of service is also a significant factor, with Jamii and Airtel each chosen by approximately 26.8 percent and 25.8 percent of respondents, respectively.
- Network coverage plays a smaller role in customer decision-making, with Airtel leading at 12.5 percent and Safaricom scoring only 4.5 percent.
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The National Treasury in Kenya is set to automate its debt management and resource mobilization systems to enhance fiscal transparency and accountability. This initiative aims to streamline operations and strengthen oversight in public financial management. This move comes as mobile phones are identified as the primary method Kenyans use to access e-commerce platforms, far outstripping desktop computer usage and reflecting a strong mobile-first digital economy. In the mobile sector, a new survey by the Communications Authority of Kenya (CA) reveals that Airtel is the top choice for affordability among users. This finding on affordability surpasses rivals including Safaricom and comes amid concerns about high mobile data costs in the country.
