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Originally published by Capital Businessbusiness
January 26, 2026
4h ago
Tourism in East Africa: chronicle of a fragile rebound
By Aliénor Barrière JAN 26 - At the end of 2025, Madagascar was the scene of a new political crisis. The removal of the president amid an electoral Kenya breaking news | Kenya news today |..
✨ Key Highlights
East African tourism experienced a fragile rebound in 2024, with some countries achieving record visitor numbers and revenues, while others faced significant setbacks due to political instability and infrastructure challenges. The sector's growth is consistently threatened by external and internal shocks, highlighting the precarious balance between rapid development and inherent vulnerabilities.
- Madagascar's tourism sector faced a sudden downturn at the end of 2025 due to a political crisis, leading to nearly 80 percent of bookings being cancelled between October and December.
- Tanzania recorded an all-time high of over 5.3 million visitors in 2024, generating $4 billion in tourism revenues, making it the country’s leading source of foreign currency.
- Kenya attracted 2.39 million visitors in 2024, generating $3.1 billion and supporting over 1.1 million direct jobs, despite challenges such as the depreciation of the shilling.
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