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Originally published by The Standard Business
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February 4, 2026
1w ago

Kenya banks on AI to capture tech-savvy global travelers

Kenya banks on AI to capture tech-savvy global travelers

Kenya is deploying artificial intelligence and data analytics to compete for a new generation of travellers as governments worldwide...

✨ Key Highlights

Kenya is integrating artificial intelligence and data analytics into its tourism sector to attract a new generation of tech-savvy global travelers. This initiative aims to provide personalized experiences and promote sustainable practices, moving away from mass tourism towards purpose-driven travel.

  • Tourism and Wildlife Cabinet Secretary Rebecca Miano announced at the World Governments Summit in Dubai that Kenya is leveraging AI for predictive analytics on travel patterns and intelligent platforms to customize visitor itineraries.
  • The country is also utilizing real-time data monitoring to track ecosystems and enhance park management, linking conservation efforts to economic development goals.
  • Miano met with UN Tourism Secretary-General Shaikha Al Nowais to discuss cooperation on sustainable tourism workforce development and investment attraction.

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