President Ruto to launch the NYOTA project in Malindi
Under the first phase of the NYOTA Start-Up Capital program, each entrepreneur received Sh25,000 with Sh22,000 being credited directly to a Pochi la Biashara account to support immediate business operations and Sh3,000 deposited into a Haba na Haba Savings Account managed by NSSF..
✨ Key Highlights
President William Ruto is scheduled to launch the NYOTA project in Malindi, overseeing the disbursement of funds to beneficiaries in Kilifi, Tana River, and Lamu Counties at Buntwani Waterfront Park.
- Each beneficiary has received an initial Sh25,000 under the first phase of the NYOTA Start-Up Capital program, with Sh22,000 for business operations and Sh3,000 for savings.
- The initiative aims to empower youth and enterprises, with beneficiaries completing a four-day business skills training program.
- The second phase will disburse an additional Sh25,000, bringing the total support per beneficiary to Sh50,000.
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President Ruto Launches NYOTA Programme, Disbursing Sh126 Million to Youth - February 2026
President William Ruto is scheduled to launch the NYOTA project in Malindi, overseeing the disbursement of funds to beneficiaries in Kilifi, Tana River, and Lamu Counties. He oversaw the disbursement of Sh126 million to 5,040 young entrepreneurs under the NYOTA Programme's Business Start-Up Capital component. This initial support provides Sh25,000 per beneficiary, with Sh22,000 designated for business and Sh3,000 for NSGF savings. Amid criticism from opposition leaders, the World Bank has publicly defended Kenya's National Youth Opportunities Towards Advancement (Nyota) programme. The global lender asserts its support for the initiative as an "innovative, inclusive and transparent way to deal with unemployment among the youth" in Kenya.
