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Originally published by Capital Businessbusiness
March 16, 2026
3h ago
Canal+ plans equipment subsidy to grow DStv, Gotv subscribers
Data from the Communications Authority of Kenya shows active DStv subscribers in the country dropped sharply from 1.19 million in mid-2024 to 188,824 by June 2025. Kenya breaking news | Kenya news today |..
✨ Key Highlights
Canal+, following its $2 billion acquisition of MultiChoice Group, is implementing strategies to significantly grow its subscriber base for DStv and Gotv.
- The company plans to offer equipment subsidies to lower the initial cost for consumers.
- Canal+ will recruit over 1,000 salespeople across markets to enhance customer acquisition.
- This move aims to reverse the sharp decline in subscribers seen by MultiChoice in recent years due to price hikes and competition.
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