T
Originally published by Techish Kenyatech
April 14, 2026
5h ago
More Kenyans are making voice calls through Airtel as Safaricom’s market share slips
CA data shows Airtel gained ground on Safaricom in Kenya’s voice call traffic throughout 2025, even as Safaricom remained the dominant telco...
✨ Key Highlights
Airtel is steadily gaining ground in Kenya's mobile voice call market, chipping away at Safaricom's dominant share throughout 2025. While Safaricom remains the market leader, its share of domestic voice traffic has seen a slight decline.
- Airtel grew its voice traffic by approximately 13.3% in 2025, surpassing Safaricom's growth of about 7.1%.
- The Communications Authority of Kenya (CA) reports show Airtel's share of domestic voice traffic increased from 36.1% to 37.6%, while Safaricom's fell from 63.4% to 62.2%.
- Airtel also consistently recorded longer average on-net call durations than Safaricom throughout the year, indicating deeper user engagement.
Continue Reading
Read the complete article from Techish Kenya
Advertisement
Related News
Advertisement