More Kenyans are making voice calls through Airtel as Safaricom’s market share slips
CA data shows Airtel gained ground on Safaricom in Kenya’s voice call traffic throughout 2025, even as Safaricom remained the dominant telco...
✨ Key Highlights
Airtel is steadily gaining ground in Kenya's mobile voice call market, chipping away at Safaricom's dominant share throughout 2025. While Safaricom remains the market leader, its share of domestic voice traffic has seen a slight decline.
- Airtel grew its voice traffic by approximately 13.3% in 2025, surpassing Safaricom's growth of about 7.1%.
- The Communications Authority of Kenya (CA) reports show Airtel's share of domestic voice traffic increased from 36.1% to 37.6%, while Safaricom's fell from 63.4% to 62.2%.
- Airtel also consistently recorded longer average on-net call durations than Safaricom throughout the year, indicating deeper user engagement.
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Kenya’s Satellite Operators Face New Licensing Fees as Market Competition Shifts - April 2026
Kenya's Communications Authority (CA) has replaced the Satellite Landing Rights (SLR) licence with the more expensive International Gateway Systems and Services (IGSS) licence, causing operators to face up to KES 45 million in licensing fees. The CA also released its latest mobile network quality report for FY 2024-2025, ranking Safaricom first, followed by Airtel and Telkom. However, the report is criticized for omitting crucial testing for modern mobile usage, specifically gaming and video applications. Meanwhile, Airtel is steadily gaining ground in Kenya's mobile voice call market, chipping away at Safaricom's dominant share throughout 2025. While Safaricom remains the market leader, its share of domestic voice traffic has seen a slight decline.
