Kenyan musicians Nviiri The Storyteller and Bien have unfollowed each other on Instagram, fueling speculation about a growing rift between the former collaborators.

• The apparent tension stems from diverging public stances on social and political issues, notably the NACADA alcohol ad debate and Bien's appearance at events related to French President Emmanuel Macron.
• Nviiri, formerly signed to Bien's label, has publicly supported stricter alcohol advertising controls, while Bien warned of negative impacts on the creative industry.
• This ideological divide was further highlighted when Nviiri made statements criticising African artistes who align with what he perceives as neo-colonial systems, without directly naming Bien.