President William Ruto is actively seeking to deepen trade ties with the European Union, advocating for expanded duty-free market access for Kenyan exports and attracting significant new investments.

• President Ruto met with EU leaders, including King Philippe, to discuss the Economic Partnership Agreement, aiming for duty-free and quota-free access for key Kenyan goods like tea, coffee, and cut flowers.
• The EU pledged $117 million (KSh15.3 billion) in new investments under the EU-Kenya Digital Partnership to boost digital transformation and connectivity.
• Kenya aims to leverage its position as an African gateway, highlighting preferential market access exceeding $70 trillion through various trade blocs.