Murang’a purple tea debuts in Paris premium market
The tea, grown in Murang'a County, was unveiled in Paris at the Hôtel de Crillon during an event attended by tea experts, consumers and industry players...
✨ Key Highlights
Kenyan specialty purple tea from Murang’a County has officially launched in the exclusive Paris premium market, marking a significant step towards higher farmer earnings by targeting discerning consumers.
- The initiative aims to shift Kenyan tea away from bulk commodity exports towards high-value, branded specialty products.
- Key players include Gatanga Industries, French tea retailer Palais des Thés, and Equity Group Holdings.
- The launch was supported by exposure at the recent G7 Summit, where Kenyan tea was used in a premium dark chocolate product.
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