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Originally published by Techish Kenya
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June 22, 2026
1d ago

M-PESA now holds nearly KES 20bn in Ziidi savings

M-PESA now holds nearly KES 20bn in Ziidi savings

Safaricom's Ziidi funds now hold nearly KES 20 billion inside M-PESA. We explain the savings shift, the opt-in gap and low yields...

✨ Key Highlights

M-PESA's savings product, Ziidi, has amassed a significant KES 20 billion, signaling a shift towards financial services beyond mobile money transfers.

  • M-PESA's Ziidi funds hold nearly KES 20 billion.
  • Safaricom is the organization driving this initiative.
  • While 7.7 million users have opted into Ziidi, only 2.42 million are active investors, highlighting a gap between opt-ins and actual usage.

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