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Originally published by The Standard
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June 23, 2026
7h ago

PS Bitok unveils raft of measures to boost tourist numbers, revenue

PS Bitok unveils raft of measures to boost tourist numbers, revenue

Tourism Principal Secretary Julius Bitok has unveiled measures to reverse the sluggish growth in the sector and attract more visitors...

✨ Key Highlights

Kenya's Principal Secretary for Tourism, Julius Bitok, has announced a series of measures aimed at revitalizing the tourism sector, which has experienced stagnant growth for the past two decades.

  • The government aims to boost tourist arrivals to 10 million in the coming years.
  • Key initiatives include simplifying the Electronic Travel Authorisation (ETA) process and removing visa requirements for all African tourists.
  • The sector currently generates over Sh500 billion annually, with potential for significant increase.
  • The Kenya Tourism Board is optimistic about attracting visitors from markets like the United States, United Kingdom, Uganda, Tanzania, and India.

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