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September 27, 2026
2h ago

Inside New WhatsApp Charges Kenyan Businesses Will Incur From October 1

Inside New WhatsApp Charges Kenyan Businesses Will Incur From October 1

The treatment depends on the type of message, with free-form service replies covered by the 1,000-message monthly allowance...

✨ Key Highlights

Kenyan businesses utilizing the WhatsApp Business Platform will face new per-message charges from Meta starting October 1, 2026, impacting customer service and marketing communications.

  • Businesses will pay approximately Ksh0.52 per delivered service message after a free monthly allowance of 1,000 messages per phone number.
  • The changes primarily affect businesses using the WhatsApp Business Platform or API, not individual users or those using the free WhatsApp Business app.
  • Marketing messages, already charged, will continue at rates of about Ksh3.20 to Ksh3.30 per message, while utility template messages sent within the 24-hour customer-service window will also become chargeable.

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