President William Ruto announced an intensified campaign to increase tourist numbers in Kenya, targeting five million international visitors by 2027.

• Kenya welcomed 2.4 million international visitors last year, a 15 percent increase from the previous year.
• The campaign aims to promote Kenya's diverse tourism offerings, including innovation, sports, culture, and adventure tourism.
• The President emphasized sustainable tourism at the Masai Mara, a key attraction that draws over 400,000 visitors annually.

Kenya has launched an intensified campaign to boost international tourist numbers, aiming for **5 million** visitors by **2027**, as announced by President William Ruto.

• 2.4 million international visitors were welcomed last year, a 15 percent increase from the previous year.
• The campaign emphasizes promoting Kenya for innovation, sports, and cultural tourism alongside traditional wildlife attractions.
• The **Great Wildebeest Migration**, showcased through a global live coverage in partnership with China Media Group Africa, underscores Kenya's tourism potential and commitment to sustainability.

President William Ruto launched the global live coverage of the 2025 Great Wildebeest Migration at the Masai Mara on July 24, in partnership with China Media Group Africa, to promote Kenya’s tourism.

• Targeting five million international visitors by 2027, highlighting a 15 percent increase in tourists from 2023.
• Key figure: President Ruto emphasized the importance of conservation and global partnerships.
• The migration features a dramatic crossing of the Mara River, making it a key attraction for over 400,000 annual visitors.