Kenya has launched an intensified campaign to boost international tourist numbers, aiming for **5 million** visitors by **2027**, as announced by President William Ruto.

• 2.4 million international visitors were welcomed last year, a 15 percent increase from the previous year.
• The campaign emphasizes promoting Kenya for innovation, sports, and cultural tourism alongside traditional wildlife attractions.
• The **Great Wildebeest Migration**, showcased through a global live coverage in partnership with China Media Group Africa, underscores Kenya's tourism potential and commitment to sustainability.