President William Ruto announced an intensified campaign to increase tourist numbers in Kenya, targeting five million international visitors by 2027.

• Kenya welcomed 2.4 million international visitors last year, a 15 percent increase from the previous year.
• The campaign aims to promote Kenya's diverse tourism offerings, including innovation, sports, culture, and adventure tourism.
• The President emphasized sustainable tourism at the Masai Mara, a key attraction that draws over 400,000 visitors annually.