President William Ruto launched the global live coverage of the 2025 Great Wildebeest Migration at the Masai Mara on July 24, in partnership with China Media Group Africa, to promote Kenya’s tourism.

• Targeting five million international visitors by 2027, highlighting a 15 percent increase in tourists from 2023.
• Key figure: President Ruto emphasized the importance of conservation and global partnerships.
• The migration features a dramatic crossing of the Mara River, making it a key attraction for over 400,000 annual visitors.