Premium Smartphone Sales Hit Record; Apple Watch Crosses $100B; OPPO Launches A6 Phones - September 2025

The global premium smartphone market for devices over $600 saw record sales in the first half of 2025, growing 8% year-on-year, a rate that doubled the overall smartphone market's expansion. In a related milestone, Apple Watch sales surpassed $100 billion in cumulative revenue in Q2 2025 since its 2015 launch, according to a report by Counterpoint Research. This achievement was announced just as Apple prepared for its annual iPhone event where new Apple Watch models are anticipated. Meanwhile, OPPO officially launched its new ultra-durable smartphones in China, the OPPO A6 and OPPO A6 Pro. These successors to the rugged A5 series are likely to arrive in Kenya by late 2025 or early 2026.