The global premium smartphone market, for devices over $600, saw record sales in the first half of 2025, growing 8% year-on-year. This growth doubled the overall smartphone market's expansion, highlighting a strong "premiumization" trend.

• Apple maintained its leadership with a 62% market share, despite losing ground in China.
• Huawei, with a 24% year-on-year sales jump, and Xiaomi, experiencing a remarkable 55% growth, are strongly challenging Apple.
• Samsung secured the #2 spot with 7% growth, while Google's Pixel series sales doubled by an astounding 105%, breaking into the top five.