Premium Smartphones Hit Record Sales in 2025: Apple Still King, But Look Who’s Chasing
The premium smartphone market is on fire. According to fresh data from Counterpoint Research, global sales of smartphones costing over $600 (~KES 77,500) grew..
✨ Key Highlights
The global premium smartphone market, for devices over $600, saw record sales in the first half of 2025, growing 8% year-on-year. This growth doubled the overall smartphone market's expansion, highlighting a strong "premiumization" trend.
- Apple maintained its leadership with a 62% market share, despite losing ground in China.
- Huawei, with a 24% year-on-year sales jump, and Xiaomi, experiencing a remarkable 55% growth, are strongly challenging Apple.
- Samsung secured the #2 spot with 7% growth, while Google's Pixel series sales doubled by an astounding 105%, breaking into the top five.
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Premium Smartphone Sales Hit Record; Apple Watch Crosses $100B; OPPO Launches A6 Phones - September 2025
The global premium smartphone market for devices over $600 saw record sales in the first half of 2025, growing 8% year-on-year, a rate that doubled the overall smartphone market's expansion. In a related milestone, Apple Watch sales surpassed $100 billion in cumulative revenue in Q2 2025 since its 2015 launch, according to a report by Counterpoint Research. This achievement was announced just as Apple prepared for its annual iPhone event where new Apple Watch models are anticipated. Meanwhile, OPPO officially launched its new ultra-durable smartphones in China, the OPPO A6 and OPPO A6 Pro. These successors to the rugged A5 series are likely to arrive in Kenya by late 2025 or early 2026.
