Apple Watches Cross $100 Billion in Sales, Just in Time for Today’s Big Reveal
Apple has quietly hit yet another milestone that most companies can only dream of: its Apple Watches have now generated over $100 billion in cumulative..
✨ Key Highlights
Apple Watch sales have surpassed $100 billion in cumulative revenue since its 2015 launch, a milestone reached in Q2 2025 according to Counterpoint Research. This achievement comes just as Apple prepares for its annual iPhone event today, where new Apple Watch models are anticipated.
- Sales exceeded $100 billion in cumulative revenue by Q2 2025.
- The Apple Watch has evolved from an accessory to a "must-have health companion," featuring FDA-approved ECG readings, crash detection, and sleep apnea monitoring.
- Despite seven consecutive quarters of year-on-year shipment declines leading into 2025, Apple remains the world's largest smartwatch brand.
- Today’s event is expected to unveil the Watch Series 11, a new Watch Ultra 3, and potentially a refreshed Watch SE 3, with rumored features like satellite messaging and full Apple Intelligence integration.
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Premium Smartphone Sales Hit Record; Apple Watch Crosses $100B; OPPO Launches A6 Phones - September 2025
The global premium smartphone market for devices over $600 saw record sales in the first half of 2025, growing 8% year-on-year, a rate that doubled the overall smartphone market's expansion. In a related milestone, Apple Watch sales surpassed $100 billion in cumulative revenue in Q2 2025 since its 2015 launch, according to a report by Counterpoint Research. This achievement was announced just as Apple prepared for its annual iPhone event where new Apple Watch models are anticipated. Meanwhile, OPPO officially launched its new ultra-durable smartphones in China, the OPPO A6 and OPPO A6 Pro. These successors to the rugged A5 series are likely to arrive in Kenya by late 2025 or early 2026.
