Apple Watch sales have surpassed $100 billion in cumulative revenue since its 2015 launch, a milestone reached in Q2 2025 according to Counterpoint Research. This achievement comes just as Apple prepares for its annual iPhone event today, where new Apple Watch models are anticipated.

• Sales exceeded $100 billion in cumulative revenue by Q2 2025.
• The Apple Watch has evolved from an accessory to a "must-have health companion," featuring FDA-approved ECG readings, crash detection, and sleep apnea monitoring.
• Despite seven consecutive quarters of year-on-year shipment declines leading into 2025, Apple remains the world's largest smartwatch brand.
• Today’s event is expected to unveil the Watch Series 11, a new Watch Ultra 3, and potentially a refreshed Watch SE 3, with rumored features like satellite messaging and full Apple Intelligence integration.