The Kenyan government has announced a crackdown on advertising and consumption of unhealthy foods, particularly aimed at children, as part of efforts to combat rising diet-related Non-Communicable Diseases (NCDs).

• The Ministry of Health will develop a Nutrient Profile Model to set limits on sodium, sugar, and saturated fat.
• Health PS Mary Muthoni emphasized the need for tightening controls on marketing unhealthy food and drinks.
• The initiative includes plans for front-of-pack nutrition labels and policies to limit sugar-sweetened beverages, inspired by successful measures in countries like Singapore.