Safaricom has surpassed 50 million customers in Kenya as it approaches its 25th anniversary in October 2023, driven by a year-long customer engagement initiative.

• 50 million customers reached, up from 17,000 at launch in 2000
• Peter Ndegwa, Group CEO of Safaricom, highlights the company's deep connection with Kenyans
• Safaricom's digital services, notably M-PESA, have significantly transformed Kenyan connectivity and contributed Sh722 billion to the economy