Ruto To Visit US For the First Time Since Trump Took Over
Ruto to meet with Grammy Awards organisers during the visit...
✨ Key Highlights
President William Ruto announced his first visit to the United States since Donald Trump began his second term, coinciding with the United Nations General Assembly in New York. His primary goal is to secure partnerships to bolster Kenya’s creative industry, notably through collaboration with the Grammy Awards organizers.
- President Ruto will meet with the Recording Academy, organizers of the Grammy Awards, to bring world-class music studios to Kenya and explore hosting an African Grammy Awards edition in Nairobi.
- The trip, announced at the Kenya National Music Festival State Gala in Nyeri on Saturday, August 16, aims to enable Kenyan artists to produce international-standard music.
- Ruto also plans to meet with leaders of major tech companies to expand collaboration for Kenyan creators, including integrating M-Pesa into Facebook’s payment system for faster payouts.
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President Ruto Announces Initiatives Supporting Content Creators and the Digital Economy - August 2025
President William Ruto has directed all Ministries, Departments and Agencies (MDAs) to prioritize online advertisements to boost the digital economy and create jobs for local creators. In another move to support the sector, the President announced that Kenya is in talks with Meta, Facebook's parent company, to integrate M-PESA for content creator payments for easier access to earnings. President Ruto also announced his first visit to the United States, coinciding with the United Nations General Assembly. A primary goal of the visit is to secure partnerships to bolster Kenya’s creative industry, including a collaboration with the Grammy Awards organizers.
