President Ruto Announces Initiatives Supporting Content Creators and the Digital Economy - August 2025

President William Ruto has directed all Ministries, Departments and Agencies (MDAs) to prioritize online advertisements to boost the digital economy and create jobs for local creators. In another move to support the sector, the President announced that Kenya is in talks with Meta, Facebook's parent company, to integrate M-PESA for content creator payments for easier access to earnings. President Ruto also announced his first visit to the United States, coinciding with the United Nations General Assembly. A primary goal of the visit is to secure partnerships to bolster Kenya’s creative industry, including a collaboration with the Grammy Awards organizers.