President William Ruto announced that Kenya is in talks with Meta, Facebook's parent company, to integrate M-PESA for content creator payments. This initiative aims to provide Kenyan digital content creators with easier and faster access to their earnings.

• The goal is to allow creators to directly receive their earnings on the popular mobile money platform, bypassing costly international middlemen and payment delays.
• President Ruto stated that the government is targeting to grow the creative industry's contribution to Kenya's GDP from approximately 5 percent to 30 percent.
• Meta officially rolled out monetization features for Kenyan creators in June, including in-stream ads and subscriptions, but some creators have reported slow payments.
• President Ruto is expected to meet Meta executives during an upcoming trip to the United States to negotiate this payment integration.