M-Pesa on Facebook? Ruto’s big plan for content creators
Ruto wants creators paid faster through M-Pesa. Talks with Meta aim to plug Facebook payouts directly into Kenya’s mobile money system...
✨ Key Highlights
President William Ruto announced that Kenya is in talks with Meta, Facebook's parent company, to integrate M-PESA for content creator payments. This initiative aims to provide Kenyan digital content creators with easier and faster access to their earnings.
- The goal is to allow creators to directly receive their earnings on the popular mobile money platform, bypassing costly international middlemen and payment delays.
- President Ruto stated that the government is targeting to grow the creative industry's contribution to Kenya's GDP from approximately 5 percent to 30 percent.
- Meta officially rolled out monetization features for Kenyan creators in June, including in-stream ads and subscriptions, but some creators have reported slow payments.
- President Ruto is expected to meet Meta executives during an upcoming trip to the United States to negotiate this payment integration.
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President Ruto Announces Initiatives Supporting Content Creators and the Digital Economy - August 2025
President William Ruto has directed all Ministries, Departments and Agencies (MDAs) to prioritize online advertisements to boost the digital economy and create jobs for local creators. In another move to support the sector, the President announced that Kenya is in talks with Meta, Facebook's parent company, to integrate M-PESA for content creator payments for easier access to earnings. President Ruto also announced his first visit to the United States, coinciding with the United Nations General Assembly. A primary goal of the visit is to secure partnerships to bolster Kenya’s creative industry, including a collaboration with the Grammy Awards organizers.
