President Ruto directs all Ministries, Agencies to prioritize online advertisements
President Ruto stated that increased advertising translates into higher content visibility and greater earnings for local creators. - Kenya breaking news | Kenya news today | Capitalfm.co.ke..
✨ Key Highlights
President William Ruto has directed all Ministries, Departments and Agencies (MDAs) to prioritize online advertisements to boost the digital economy and create jobs. This move aims to increase content visibility and earnings for local creators on digital platforms.
- Among four African countries whose content creators are monetized on Facebook is now Kenya, following the government's negotiations.
- President Ruto will deepen partnerships with global tech giants during his upcoming visit to the United States.
- Key priorities include integrating M-PESA into Facebook's payment system and enabling Google ad purchases via M-PESA, benefiting both creatives and MSMEs.
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President Ruto Announces Initiatives Supporting Content Creators and the Digital Economy - August 2025
President William Ruto has directed all Ministries, Departments and Agencies (MDAs) to prioritize online advertisements to boost the digital economy and create jobs for local creators. In another move to support the sector, the President announced that Kenya is in talks with Meta, Facebook's parent company, to integrate M-PESA for content creator payments for easier access to earnings. President Ruto also announced his first visit to the United States, coinciding with the United Nations General Assembly. A primary goal of the visit is to secure partnerships to bolster Kenya’s creative industry, including a collaboration with the Grammy Awards organizers.
