President William Ruto has directed all Ministries, Departments and Agencies (MDAs) to prioritize online advertisements to boost the digital economy and create jobs. This move aims to increase content visibility and earnings for local creators on digital platforms.

• Among four African countries whose content creators are monetized on Facebook is now Kenya, following the government's negotiations.
• President Ruto will deepen partnerships with global tech giants during his upcoming visit to the United States.
• Key priorities include integrating M-PESA into Facebook's payment system and enabling Google ad purchases via M-PESA, benefiting both creatives and MSMEs.