Avenews, in partnership with the Kenya Meat Commission (KMC) and the Kenya Livestock Marketing Council (KLMC), has launched a Sh2.5 billion trade-driven financing model to enhance capital access for livestock stakeholders in Kenya.

• The initiative introduces a transaction-based financing framework, moving away from traditional collateral-heavy lending, and Avenews plans to deploy the KSh2.5 billion to Kenyan agri-SMEs in 2025.
• Key figures involved include Nancy Kinyanjui, Managing Director of Avenews Kenya, Maj. Gen. Jattani Gula, KMC Managing Commissioner, and Abdikadir Mohamed, KLMC Chief Executive Officer.
• This new model aims to convert daily livestock transactions into immediate working capital access, providing producers and traders with faster liquidity and improved cash flow.