Avenews, in partnership with the Kenya Meat Commission (KMC) and the Kenya Livestock Marketing Council (KLMC), has launched a KSh2.5 billion trade-driven financing model to boost the efficiency and inclusivity of Kenya's livestock market.

• The initiative introduces a transaction-based financing framework of KSh2.5 billion, departing from traditional collateral-heavy lending to support livestock producers, traders, and aggregators.
• The partnership was formalized at a signing ceremony attended by Avenews Kenya Managing Director Nancy Kinyanjui, KMC Managing Commissioner Maj. Gen. Jattani Gula, and KLMC Chief Executive Officer Abdikadir Mohamed.
• This model aims to convert daily livestock transactions into immediate access to working capital, providing faster liquidity and improved cash flow, especially for pastoralist communities and small-scale traders.