The 52-Week Challenge is presented as an effective strategy to help Kenyans achieve their New Year's savings goals, despite current economic challenges. This gamified approach to investing, championed by the Chumz mobile app, encourages gradual savings to accumulate a significant amount by year-end.

• Samuel Njuguna, founder of Chumz, highlights the 52-Week Challenge as a fun way to promote saving in Kenya.
• Users can start saving with as little as Sh5, gradually increasing weekly deposits.
• The Chumz app facilitates the challenge, tracking progress and sending reminders, potentially leading to total annual savings of up to Sh68,900.
• The platform is regulated by the Capital Markets Authority (CMA) in Kenya, ensuring funds are managed by licensed professionals.