Younger Kenyans, particularly those under 40, are increasingly driving the uptake of money market funds (MMFs) in Kenya, according to a new report from Standard Chartered Bank.

• 67% of Standard Chartered's Shilingi Funds investors are under the age of 40, making them the fastest-growing segment in wealth management.
• This trend highlights a generational shift towards early wealth creation, with younger investors favoring simple, accessible, and liquid financial products.
• While digital platforms facilitate transactions, many still seek professional advice for investment options and portfolio building. Standard Chartered is expanding its digital platforms to cater to this demand.