Safaricom’s Ziidi Money Market Fund has reported a strong financial performance, posting a profit after tax of Sh784.2 million for the 14-month period ending December 31, 2025.

• The fund generated Sh1 billion in income from Sh14.7 billion in investor funds.
• The key organization involved is Safaricom and its Ziidi Money Market Fund.
• This performance is attributed to growing investor uptake, driven by the fund's accessibility allowing M-Pesa users to invest from as little as Sh100.