The Kenya Revenue Authority (KRA) has launched a WhatsApp chatbot named 'Shuru' to onboard an estimated 22.6 million potential new taxpayers and simplify tax filing processes.

• The KRA aims to increase taxpayer compliance by leveraging WhatsApp, Kenya's most popular messaging platform with approximately 40 million users.
• Key figures include George Obell, Commissioner for Micro and Small Taxpayers at the KRA, who highlighted the focus on adults with PINs but currently non-taxable income.
• The chatbot offers services like tax payments, return filing, and PIN checks, aiming to reduce physical visits to KRA offices and ease the filing burden.