Samsung has secured five spots in the global top 10 best-selling smartphones for Q1 2026, according to Counterpoint Research, showcasing a market divided between premium Apple devices and budget-friendly Android models.

• Samsung Galaxy phones made up half of the top 10 best-selling smartphones, with mid-range and budget devices like the Galaxy A07 4G leading the charge for Android.
• Apple's iPhone 17 series dominated the top three positions, highlighting its stronghold in the premium market.
• The concentration of sales in the top 10 models reached 25%, the highest ever for a March quarter, indicating a trend of brands focusing on fewer models amidst a generally declining market.