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Originally published by Techish Kenya
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May 28, 2026
2h ago

TRANSSION still dominates Africa’s smartphone market, but HONOR can’t be ignored

TRANSSION still dominates Africa’s smartphone market, but HONOR can’t be ignored

TRANSSION remains Africa’s top smartphone vendor with a 47% market share, but HONOR’s explosive 101% growth is quickly reshaping the competitive landscape...

✨ Key Highlights

TRANSSION continues its strong hold on Africa's smartphone market, yet HONOR is emerging as a significant challenger with remarkable growth.

  • TRANSSION commands a 47% market share in Africa, shipping 9.3 million smartphones in Q1 2026.
  • HONOR achieved the fastest growth in the region with a 101% year-on-year increase.
  • The market's shift towards affordable premium and upper mid-range devices, often financed, is a key trend, benefiting brands like HONOR and Samsung.

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