Kenya's real estate market is experiencing a surge in new property developers focused on affordable housing, driven by strong buyer demand for completed homes over speculative land. This shift is creating opportunities for emerging firms to challenge established players.

• The **affordable housing** demand is reshaping the #realestatemarket, creating space for new developers.
• Emerging developer Wilstone Homes, founded in 2018, is expanding by focusing on affordable gated communities in areas like Ruiru, Juja, and Kenyatta Road.
• Buyers, including the diaspora, increasingly prioritize completed projects with flexible payment plans, reflecting changing preferences amidst concerns over stalled developments.