The Competition Authority of Kenya (CAK) is investigating Naivas Supermarket after a customer alleged being charged Sh1,120 for a product advertised at Sh899 on their social media.

• The alleged price discrepancy involved a bottle of Hunter’s Choice at Naivas’ Thindigua branch.
• This investigation highlights the CAK's increased scrutiny of misleading pricing and unfair trade practices.
• Previous similar complaints involving Quickmart and Carrefour supermarkets have resulted in customer refunds and corrected pricing.